Two Ketus

As co-founders

Two founders who are both 7s read each other as neutral. Ketu doubled gives twice the same strength and no counterweight, so the roles practitioners give a 7 (finance, records, research, planning, HR) are split by domain, because both partners want the same seat.

Roles: 7 takes finance, records, research, planning, HR; 7 takes finance, records, research, planning, HR.

As name and founder

A business name totalling to 7 for a founder whose driver and conductor are 7 reads Neutral; the reverse, a 7 name for a 7 founder, reads Neutral. Neutral is silence rather than opposition; the compound the name sits on decides the rest.

A 7 name for a 7 founder reads Neutral; A 7 name for a 7 founder reads Neutral.

As phone digits

In a phone number the doubled digit 77 carries no reading; the repeat rule also caps any digit at two appearances. Phone Line reads all nine pairs together, since one pair never decides a line.

77 reads no reading.

What to do about it

Bring in a 1 or a 5 as the face and the decision-maker; both 7s befriend either. Keep both on product and research. Launch in the window, personal years 1, 5 and 6.

Sectors that favour both: Import, export and trading, Technology and IT, SaaS and software, Digital marketing and advertising, Education and EdTech, Consulting and professional services, Personal brands and coaching, Healthcare, pharma and wellness, Travel and hospitality, Logistics and transport, Agriculture and agri-business, Security and defence.

Remedies for the pair

One item each for Ketu and Ketu from the Pandit.com catalogue, traditionally worn to strengthen the planet.