Respelling check
Two spellings side by side. The letters that change are highlighted, both compounds are read, and the verdict says whether the proposal improves, worsens or leaves the score where it is.
A rename that moves a name from 23 to 24 spends the goodwill of the old name for a weaker compound. The check costs nothing and shows the arithmetic.
A worked example, computed now
Rendered from the engine at request time, so it always matches the code.
81/100 Improves
AURELIA FOODS 48/3 → AURELLIA FOODS 51/6
AURELLIA FOODS
Current: 48/3
A1
U6
R2
E5
L3
I1
A1
F8
O7
O7
D4
S3
48→3compound → digit
Avoid · score 50 · founder fit Supported
Proposed: 51/6
A1
U6
R2
E5
L3
L3
I1
A1
F8
O7
O7
D4
S3
51→6compound → digit
Excellent · score 81 · founder fit Clash
Smallest sufficient edit from the current spelling: AURELIA FODS (drop the doubled O), scoring 91.
Activation: change signage, email signature and social handles first, since those are where the name is read; a legal filing is not required.
How this calculator works
- R-DIFF Characters removed are struck through, characters inserted are highlighted.
- R-VERDICT Improves when the proposed score is higher, Worsens when lower, Neutral when equal.
- R-SMALLEST The one-edit variant with the highest score is offered as the smallest sufficient change.
- R-ACTIVATE Signage, email and social handles first, where the name is read; a legal filing is not required.
Not what this tells you. The check reads the numbers. Whether customers will follow a respelling is a brand question numerology does not answer.
The reason
Both spellings are scored with the Name Score formula on the same founder and sector; the verdict compares the two scores. The smallest sufficient edit comes from the variants generator constrained to one edit.
Get the full reading as a PDF
The Business Name Report scores three respellings, reads the founder in both directions, flags karmic numbers and dates a 30-day plan. The Blueprint adds the Lo Shu grid, the twelve-month calendar, partners, phone, domain and premises.
Questions founders ask
Do I need to change the registered name?
No. Practitioners activate a spelling on the assets people see: signboard, invoices, handles.
What if the proposed spelling worsens the score?
Keep the current one, or take the smallest sufficient edit the tool offers.
Can I compare more than two?
Name Score ranks up to five at once.
Keep going
- Name Variants · Respellings within two edits, scored, with the target digits you ask for first.
- Name Score · Score up to five business names on the Chaldean table, with founder and sector fit.
- Founder Fit · How a business name sits with the founder's driver and conductor, in all four directions.
- Rebranding · the pain page