Why some rebrands cost more than they return
A rebrand moves a company from a name on 23 to a name on 24, and the goodwill of ten years is spent for a weaker compound. The Respelling Check shows the arithmetic before the agency invoice.
The reason
Both spellings are counted on the same Chaldean values, read against the same founder and sector, and scored with the Name Score formula; the verdict compares the two. Practitioners prefer the smallest sufficient edit, because one letter moves the total without spending the goodwill, activated on signage, invoices and handles first, where the name is actually seen. A legal filing is not required.
Check it now: Respelling Check
Current against proposed spelling: both totals, the letter diff, the verdict, the smallest edit that would do.
What the report does about it
Both totals side by side with the letter diff highlighted
The verdict, and the smallest edit from the current spelling that would do
{'The activation order': 'signage, invoices and handles before any filing'}
Get the full reading as a PDF
The Business Name Report scores three respellings, reads the founder in both directions, flags karmic numbers and dates a 30-day plan. The Blueprint adds the Lo Shu grid, the twelve-month calendar, partners, phone, domain and premises.
Remedies for the numbers behind this
Live prices from the Pandit.com catalogue; traditionally worn or placed to strengthen the planet, no health claim made.
Worked examples are computed by the engine for fictional businesses; they are not testimonials.
Questions founders ask
Do I have to change the registered name?
No. Activate the spelling on what people see; the registered form is counted separately, because a registrar's record is not what a customer reads.
What if the new name is worse?
Keep the old one, or take the one-edit variant the tool offers. The check is free and shows the totals.
Where does a respelling go first?
On the signboard, the invoice, the email signature and the social handles, in that order, since those are the places the name is read every day.
Keep going
- Respelling Check · Current against proposed spelling: both totals, the letter diff, the verdict, the smallest edit that would do.
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